Brand Saga: The Story of Obaïbi
Organic : it was in 1996 that Jean Duforest and Jean-Luc Souflet joined forces to take over the Camaïeu group's activity. Sensitive to the well-being of the child, they launched in September 2000 the brand Okaïdi, dedicated to the 0 to 14 years. Offering "universal" clothing, the mid-range brand set up abroad in July 2001. In the face of Okaïdi's success in France and internationally, the founders decided to create a brand new one year later. 0-5 years old, whom they call "Obaïbi". Contemporary, ethical and pedagogical Obaïbi is committed to offering the best for baby. In March 2005, Jean Duforest and Jean-Luc Soufflet founded the ïdgroup group, which includes brands such as: Jacadi, Okaïdi, Obaïbi and Véronique Delachaux. For 15 years, the different brands of the group have developed. Present in 65 countries, there are approximately 1,200 stores of all brands.
Obaïbi a style: Obaïbi clothes follow fashion trends and at affordable prices. The collections evolve with the children and the materials are comfortable. Since 2007, the brand even offers a line of Bio layette, for babies up to 12 months, made from organic cotton.
The plus of the brand: In the stores, Obaïbi offers a childcare department where there are bath and bed linen, toys such as soft toys or rattles, but also birth sets and utensils for the meal. The essential elements for the growth and well-being of baby.
Obaïbi a style: Obaïbi clothes follow fashion trends and at affordable prices. The collections evolve with the children and the materials are comfortable. Since 2007, the brand even offers a line of Bio layette, for babies up to 12 months, made from organic cotton.
The plus of the brand: In the stores, Obaïbi offers a childcare department where there are bath and bed linen, toys such as soft toys or rattles, but also birth sets and utensils for the meal. The essential elements for the growth and well-being of baby.
