Jimmy Choo, the saga of the shoe brand
At the birth of the baby Jimmy Choo, sorry, Jimmy Chow of his real name, the official of the town hall misunderstands the spelling and makes a mistake that will make a few years later the turn of the planet! Jimmy Choo, therefore, is a small Englishman, originally from Malaysia, who conscientiously studies at the London College of Fashion. It must be said that the museum of shoes has inspired him since he was very young and his family worked in shoemaking.
He meets Tamara Mellon, the editor-in-chief of Vogue English and works with her on a line of shoes. In 1996, the first range of shoes of Jimmy Choo is thrown. Comfortable but incredibly beautiful, these shoes make a cigarette. The details are neat and the least ballerina foot a little jewel of elegance.
In 1998, Jimmy Choo undertakes to put America at his feet. He begins this operation by opening a boutique in New York, then one in Los Angeles in 1999. The Hollywood actresses are getting confused by his shoes and assure him the best promotions!
In 2001, Jimmy Choo entrusts the development of the brand to the company Equinox Luxury Holdings by selling him 50% of the shares of his company. The success is dazzling and Jimmy Choo begins to decline handbags in the same vein luxurious.
In 2004, Lion Capital takes over. 23 additional stores open in San Francisco, Boston, London, Madrid, Paris (rue Saint-Honoré), Omotosando in Japan ... In 2007, it is Shanghai who sees a store arrive with happiness Jimmy Choo.
In early 2008, the event is created by launching on the market the first pair of glasses Jimmy Choo.
In 2009, Jimmy Choo participates in the collection of H & M and fashionistas line up in the early hours of the morning to enjoy these models of luxury at very low prices.
He meets Tamara Mellon, the editor-in-chief of Vogue English and works with her on a line of shoes. In 1996, the first range of shoes of Jimmy Choo is thrown. Comfortable but incredibly beautiful, these shoes make a cigarette. The details are neat and the least ballerina foot a little jewel of elegance.
In 1998, Jimmy Choo undertakes to put America at his feet. He begins this operation by opening a boutique in New York, then one in Los Angeles in 1999. The Hollywood actresses are getting confused by his shoes and assure him the best promotions!
In 2001, Jimmy Choo entrusts the development of the brand to the company Equinox Luxury Holdings by selling him 50% of the shares of his company. The success is dazzling and Jimmy Choo begins to decline handbags in the same vein luxurious.
In 2004, Lion Capital takes over. 23 additional stores open in San Francisco, Boston, London, Madrid, Paris (rue Saint-Honoré), Omotosando in Japan ... In 2007, it is Shanghai who sees a store arrive with happiness Jimmy Choo.
In early 2008, the event is created by launching on the market the first pair of glasses Jimmy Choo.
In 2009, Jimmy Choo participates in the collection of H & M and fashionistas line up in the early hours of the morning to enjoy these models of luxury at very low prices.
